Among these difficulties, which are stimulating the crisis, there are three predominant factors: a negligent use of water, a dramatic increment in the population, and a worldwide social inequality. The first one has caused an increase in shortages of consumable water and that is probed by a situation acknowledged by the coordinator of the India Resource Centre, “Strict deficiencies of water are occurring in communities surrounding Coca Cola’s bottling operations, as a result of the unconsidered use of huge quantities of water by this company … It is even said that the water Coca-Cola uses in a day would satisfy 20,000 Indian people.” (Roddick 2004 p.54) Furthermore, inconveniences comparable to the one described are equally materializing in the developing world and are fortifying the water scantiness, thus, it is possible to infer that they have affected the ...
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...rivatisation does, will make water part of the market and hence that will convert it into a commodity discarding the idea that it should be a human right. Finally, the lack of permanent solutions will probably lead to the possibility of the initiation of the first water wars, as a result of the incrementing water scarcity.
• Giddens, A (2009) Sociology 6th ed. Polity Press: Cambridge
• Hall, D. et al. (2008) Water privatisation. Retrieved 20 February, 2012 http://www.psiru.org/reports/2008-04-W-over.doc.
• Mashhood, F. (2012) Rethinking water: Growing population, limited supply mean costs destined to rise, experts say. Retrieved 20 February, 2012 from http://www.statesman.com/news/local/rethinking-water-growing-population-limited-supply-mean-costs-2133212.html
• Roddick, A. et al. (2004) Troubled water. Chichester: Anita Roddick Publications
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