Rhetorical Strategies : A Persuasive Message Essay

Rhetorical Strategies : A Persuasive Message Essay

Length: 928 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

A persuasive message tries to convince the audience to agree to the speaker’s position. For instance, the goal of persuasion is to lead. On account of this, persuasion is just a logical and well supported arguments; an argument is the enounce of the orator’s position with the aid of the rhetorical strategies (logos, ethos and pathos).But the question is how to be a successful persuasive speaker? The response is easy, convince the audience or change their behaviour without using any strategy that violate any of the ethical principles.
Subsequently, is possible to persuade using any of the rhetorical strategies. The first rhetorical strategy is ethos, there are three approaches to achieve it and in the same time to understand our audience, it can be by goodwill, empathy and responsiveness. Goodwill is the perception the audience forms of a speaker, because they believe he/she understands them, empathizes and is very responsive.The second technique to understand the audience is by empathy, this means putting yourself in the audience’s position. And responsiveness is the third key to understand the audience, being responsive means the orator cares about the audience and the feedback provided even though is negative.
However, every time a speaker will give a speech, his/her credibility is divided in two: initial credibility, when orator starts speaking; and terminal credibility, that is the audience’s perceptions of you expertise at the end of the speech, this credibility is usually greater than the initial credibility. In addition, there are four ways to enhance the orator’s credibility is by competence, sources, nonverbal delivery and vocal expression. Competence is the ability to annex any comment in the appropriate place of the spe...


... middle of paper ...


...rities than dissimilarities; with this being said the argument will be valid only if it follows the given descriptions. The last type of argument is causation, this argument supports the claim by citing events that occurred as a result of the claim; in order to make this argument valid, other events should not be more important in causing the events, and the most important characteristic for this argument is that the effect should follow the cause.
As a final point, the chapter talked about the Elaboration Likelihood Model (ELM), this model was created by Richard Petty and John Cacioppo. This model explains how people spend time evaluating information before making decision. If people are more likely to listen carefully and think about what is being said, they follow the central route. Otherwise, they will follow the peripheral route, this route relies on simple cues.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Rhetorical Analysis Of John Edwards On The Hands Of An Angry God Essay

- During the time when Sinners in the Hands of an Angry God was being written, there was much religious unrest. It had been only three decades since the gruesome Salem trials which led to the imprisonment and death of hundreds. This shocking massacre of innocent people led to a religious movement called the Great Awakening which Edwards led the charge in. Edwards preached to the masses about the revival of the interest in religion and a need for redemption in the eyes of God. Edward’s success in influencing the masses came not only because of the subjects about what he was speaking, but also because of his clever rhetorical strategies....   [tags: Question, Rhetorical techniques]

Better Essays
992 words (2.8 pages)

Essay on The Rhetorical Situation

- This paper serves two purposes, the first describing the elements that are needed to construct an effective augment and second how to use these elements to achieve your goal. The topic which I selected is; of trying juveniles as adults who commit serious crimes and allowing the reader to make an inform decision on the facts that are presented. According to the Merriam-Webster dictionary, rhetorical is defined as the concerned with the art of speaking or writing formally and effectively to persuade or influence people....   [tags: T.R.A.C.E. Analysis]

Free Essays
815 words (2.3 pages)

Rhetorical Analysis of Two Sentences Essay

- Rhetoric may refer to the practice of argumentation that aims to influence or modify the perspectives of the target audience (Herrick, 2005, p. 3). Critically analysing the rhetoric context of an article could help us better apprehend the writer’s rhetoric moves as analytical readers, and attain useful techniques to improve as proficient writers. This essay will be evaluating and comparing the following sentences, which both successfully delivered powerful messages within the gender equality arena yet vary in terms of their rhetorical situation, rhetorical appeals, tone, structure and style....   [tags: women, race, strategy]

Better Essays
980 words (2.8 pages)

Envision: Persuasive Writing in a Visual World Essay example

- Envision: Persuasive Writing in a Visual World Envision: Persuasive Writing in a Visual World, is most certainly a book that more than lives up to its title. Envision is basically a book that covers both persuasive writing strategies, as well as the use of visual rhetoric. Other topics covered by the Envision book include developing research questions and ideas, finding research sources, working in collaborative groups, and other writing topics. It is a how to manual... how to become a more developed and more disciplined writer....   [tags: Book Writing Education Papers]

Free Essays
2460 words (7 pages)

Rhetorical Strategies Used by President George W. Bush Essay

- Rhetorical Strategies Used by President George Bush After the September 11 Terrorist Attacks On September 11, 2001, the Islamist terrorist group known as al-Qaeda launched a series of terrorist attacks on the United States of America, specifically in the New York City and Washington D.C areas. Nineteen al-Qaeda terrorists hijacked four planes with the intention of using them as suicide attacks that would crash those planes into designated buildings, or targets. Two of the four passenger jets were flown into the twin towers of the World Trade Center in New York City, both of which collapsed entirely within two hours of being hit....   [tags: Rhetorical Strategies ]

Better Essays
1815 words (5.2 pages)

Persuasive Techniques Used in Rebecca Solnit’s Men Explain Things to Me” and Lesley Kinzel’s “Why You’ll Never Hear Me Use the Term ‘Mansplain’”

- ... She goes on to explain what “mansplaining” is, why she does not like the word, and talks about how anyone is capable of dismissive conduct. Sprinkled throughout her article are slang words like dude and cuss words. This makes her writing much less formal and allows her to use a lighter tone to address a potentially dark and serious issue. Both authors do a great job of establishing credibility. Giving real life examples makes them seem more credible and shows the reader their knowledge about the topic....   [tags: tone, credibility, aggresive]

Better Essays
748 words (2.1 pages)

Rhetorical Reading Strategies And The Construction Of Meaning Essays

- Haas and Flower created an interesting point when I read “Rhetorical Reading Strategies and the Construction of Meaning “. In the reading, Haas and Flower, provided multiple propositions to apply, however a key one certainly caught my eye. Haas and Flower proposed various arguments, yet their main idea implied that there needs to be an increase in rhetorical reading. I came to the conclusion that increasing rhetorical reading was their main point due to a statement in the text. “We would like to help extend this constructive, rhetorical view of reading, which we share with others in the field…” [Haas and Flower, 167] the following statement blandly states their intention to spread an importa...   [tags: Rhetoric, The Reader, Meaning of life, Argument]

Better Essays
1962 words (5.6 pages)

Essay about Rhetorical Appeals : A Rhetorical Appeal

- During the 1700’s people in America were experiencing the great awaking. Many ministers in this period used rhetorical appeals to get across to their congregation. Jonathan Edwards was one of the most well know pastors during this time. In 1741, he preached a sermon-later titled Sinner in the Hands of an Angry God-to his congregation by using rhetorical appeals he got his point across to many unconverted men. Edwards uses rhetorical appeals: pathos, ethos, and logos to create rhetorical appeals....   [tags: Rhetoric, Rhetorical techniques, Allusion, Logos]

Better Essays
986 words (2.8 pages)

Writing a Strong Persuasive Essay

- The strong persuasive essay consists of the proper use of Aristotelian appeals and well oriented arguments constructed by means of Toulmin model of rhetoric. Using those techniques, Michael Chang, the author of the article “America’s Failing Education System,” attempts to convince the reader that the U.S. secondary educational system is poor in math and science because of the inability of secondary school math and science teacher, eventually causing the U.S. incompetence in the global environment....   [tags: rhetorical analysis]

Better Essays
1010 words (2.9 pages)

Adam and Eve Rhetorical Strategies Essays

- In “The Diary of Adam” and “The Diary of Eve,” Mark Twain writes of the lives of Adam and Eve from The Book of Genesis in a comical manner. Adam and Eve are newly conceived and are incipient to the world. Eve chases Adam in a vivacious manner while Adam continuously tries to elude her. Then, Eve makes the critical mistake of eating the forbidden fruit, and both Adam and Eve are expelled from the Garden of Eden. The couple then discovers what they think is a fish but in reality is a human baby. In both of these short stories, Twain uses humor, imagery, and stereotypes to portray a central message....   [tags: The Diary of Adam, The Diary of eve, mark twain]

Better Essays
974 words (2.8 pages)